SUSIE CHOE

PHD STUDENT IN BUSINESS STRATEGY, ROSS SCHOOL OF BUSINESS

I am Susie Choe, a 2nd-year Ph.D. student in the Strategy department at the University of Michigan.

Broadly, I am interested in understanding how both individuals and organizations respond to their social environment. More specifically, I focus on how producers' social identities, i.e. ascribed and achieved identities, affect labor market outcomes and entrepreneurship. By doing so, I want to understand how identity influences core strategic decisions leading to value creation and appropriation.

My interest in structural systems and the social-psychological processes of decision-making is influenced by my prior experience co-founding a startup company and working at a UNESCO branch in South Korea. I grew up in Dallas, Texas and attended schools in Seoul, Korea. Currently, I am living in Ann Arbor, Michigan.